What Type of Products to create? (Free or Paid)

Hey people,

It is a beautiful day in Egypt today and I feel I want to give you a new post about one of the most important
lessons in the life of an internet marketer especially the new ones who don’t have a presence in their field yet.

It is choosing Creating Free or Paid product

Well, that depends on a lot of things

• Do you have authority on the niche you are targeting?
• Do you have relationships with people in your niche (JVs or Customers)
• Do you have a list? If yes, what is your list size?
• Your level of experience

I have to say the first point is the most important; you can see by yourself that you like to buy from people
you know and like more than buying from unknown person as this unknown person have no credibility for you to buy from him.

So if you are just starting with no list, no JVs or relationships or even if you have already started but still have no success or have no fame.

Then I have to say my friend, you need to create a free product it doesn’t matter what kind of this product whether it is an ebook, video, audio or a DVD.

The Most important thing is “It must be valuable, no fluff and right to the point, to make it straight it has to be a pure content only”

Guys, that stuff really work I know that, It is what is called “Reciprocity” and it means if you give somebody something good as a free product or a gift or even a compliment, their “Reciprocity Meter” kicks in and they start trying to help you and of course the best way of helping you out is by buying your backend products or trying one of your memberships

So let’s give an example for better understanding of the concept: if you gave somebody a free ebook and after he finished reading this ebook he found it

1. Valuable and deserves to pay for (MOST IMPORTANT)
2. Completely no fluff crap.
3. Right to the point content
4. No spammy affiliate links or even links to you own product

Then you mission is partially done, of course when he get your free product he will opt-in or at least will give you a way to communicate with him

Why don’t you try to offer him a FREE 30 days trial to your membership site?

I bet that this person will say “Why don’t I give it a try, this person until now is totally honest and provides valuable stuff at no charge for me”

See that, he is trying to help you by trying your membership site and of course you keep just adding content like your free product then congratulations you have a happy long-lifetime customer thanks to this free product.

Also there are a lot of other ways to monetize your free product.

You could immediatly offer them upsells or upgrades to your free product but that may require a little of trust from the prospect as he didn’t read the free product yet so I advice you to make your next upsell cheap like $17-$77, and upsells can be really easy you can just hire a voiceover guy to read your product and make the transcripts and add something like bonus chapter and that’s it, you ‘ve made a video course instead of an ebook.

So I really hope you grasped this concept really well as it is very important and people are really mad about free stuff so you can easily expect your free product (If it was that good) to spread virally through the internet.

**BONUS TIP**

Let me tell you something to increase the number of sales from your free product dramatically which is Adding affiliate program so let us see a quick imagination to what can happen to you (I hope that happens )

1. A guru(someone with high authority and list ) saw your free product and wanted to see it.
2. He saw your upsells and downsells.
3. Read your free stuff and like it.
4. Trusted you from your free stuff.
5. Saw your Affiliate program and liked the commission stuff.

Let me tell you, these gurus can easily make you rich, some of them make quite easily $10,000+ from just one email to their highly responsive targeted list

So you are $10,000+ richer thanks to this free product

I hope you really understand the concept and like this post

Feel free to add your comments